The Fashionable Mamma, or, The Convenience of Modern Dress, 1796
Figures of Fashion
The Gift
Fishing Party, 1799
Daybreak, 1774
Fashion in the Eighteenth Century

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The Fashionable Mamma, or, The Convenience of Modern Dress, 1796

The Fashionable Mamma, or,
The Convenience of Modern Dress, 1796

Figures of Fashion, about 1709-1710

The Gift

Fishing Party, 1799

Daybreak, from the Monument du costume,
first series, 1774

 

JAMES GILLRAY, British, 1756-1815
The Fashionable Mamma,
or, The Convenience of Modern Dress

etching and engraving, hand-colored, 1796
The William A. Whitaker Foundation Art Fund, 2001.9.2

Fashion was a popular subject of satire for eighteenth-century caricaturists, and outrageous styles appear frequently in comic prints. Gillray is best known for biting political satires, but in this piece he satirizes a fashionable society woman, fully dressed for an evening out, with her fan, gloves, jewelry and a hat topped with enormous plumes.

The dress that allows her to nurse her child is a long, flowing, and quite revealing version of the stylish chemise, here made absurd but based on real historical designs.  Lactating mothers of the eighteenth century commonly wore chemises slit (once) from neck to waistline and held together with tied strings.  Considered too similar to underwear, chemises were at first deemed indecent for public dress.  It was noted that the transparent material and high waistlines immodestly revealed and accentuated the breasts, a characteristic Gillray emphasizes with a profile view.

Ann Millett and Chandra Mosley

 

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